Enhance partnerships, commitment and resources to support the implementation of the WHO Traditional Medicine Strategy 2025-2034

EUROCAM, TCIH Coalition and IVAA have partnered with WHO to directly support the implementation of the WHO Traditional Medicine Strategy

Through targeted stakeholder and champion engagement, the coalition is mapping key institutions, networks, and influential voices across the TCIM community who will join in accelerating visibility and action at the 2nd Global TCIM Summit and beyond. Focusing on identifying and engaging key institutional stakeholders, networks, and associations that can help advance the objectives of the Traditional Medicine Strategy 2025–2034. The goal is to build a foundation of committed partners who can sustain action beyond the 2nd Global Traditional Medicine Summit in December 2025

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Stakeholder Mapping

The team will conduct a targeted mapping of organisations, associations, and networks across multiple sectors — including health, bioeconomy, agriculture, trade, wellness, research, and environmental groups — that are active or influential in Traditional, Complementary, and Integrative Medicine (TCIM). This mapping will identify who is doing what, where, and how they can align with the WHO Strategy’s four strategic pillars:

1.    Evidence generation

2.    Regulatory cooperation

3.    Systems integration

4.    Cross-sectoral collaboration.

This approach aims to guide the development of strategic partnerships, identify key stakeholders, and mobilise resources to achieve these objectives in both the short and medium terms. It will help avoid duplication, leverage existing initiatives and relationships, and promote coordinated action across regions and sectors.

Alongside this, we are conducting a consultation round with key stakeholders from diverse regions and sectors to assess engagement levels and gain a deeper understanding of the TCIM landscape—focusing on opportunities and challenges in each region and sector.

The resulting Partner Engagement Strategy will serve as a critical roadmap for mobilising a global movement to advance the goals of the WHO Global Traditional Medicine Strategy. By leveraging strategic partnerships, identifying key stakeholders, and setting clear short- and long-term goals, this strategy will position Traditional Medicine as a central element in the future of global health and wellness.

If you’re interested or have any questions, email Janka Szoke (janka.szoke@cam-europe.eu) at EUROCAM

Champions for Health

We are seeking to identify credible and respected voices within the TCIH / TCIM Community who can help drive support and mobilise commitments to Traditional Medicine at various levels—political, entertainment, social, community, and advocacy.

We seek a diverse range of voices across stakeholder groups, including health professionals, patients, civil society organisations, indigenous representatives, sportspeople, and celebrities. The main criterion is their willingness to utilise your platform to inspire support and commitment towards Traditional Medicine.

These Champions will amplify the WHO Global Traditional Medicine Strategy 2025–2034 by sharing their voices and lived experiences. Their influence will help build trust in WHO health messaging on TCIM and mobilise broad, values-aligned support for Traditional Medicine.

Champions will be engaged for 12 months, with peak activity expected in the lead-up to the December 2025 Summit. The goal is for Champions to continue supporting the TCIM Global Strategy beyond the Summit—through a community of practice or other forms of ongoing engagement.

If you’re interested or have any questions, email Miranda Ruchtie (Miranda.ruchtie@cam-europe.eu) at EUROCAM