In the spirit of WHO's definition of health EUROCAM´s vision is:
- Of a society which seeks the optimum health of its citizens largely achieved by encouraging and enabling citizens to take responsibility for the maintenance and promotion of their own health whilst also acknowledging freedom of choice in selecting appropriate treatment from a variety of healthcare options, including CAM. In addition, EUROCAM submits that citizens should have access to reliable information supporting effective and safe health provision that includes relevant CAM options. CAM should be available, accessible and affordable at both national and European level
- Of a paradigm shift that moves the focus of healthcare away from primarily a treatment-oriented agenda to one which also engages people more directly in their personal health and well-being thereby preventing illness and prolonging life. EUROCAM supports the notion of salutogenesis, an approach that primarily supports health and well-being, rather than focusing on factors that cause disease.
- Of a holistic approach to the maintenance and health care of European citizens that takes into account the psycho-spiritual, corporeal and social needs of each individual.
- Of a ‘One-health’ approach to health that embraces the understanding that the physical and mental health of the animals we live with and that we rely on for food is given equal importance and consideration to that of humans. In this respect the provision of healthy environments and healthy diets for animals should be of equal importance in maintaining their good health as well providing the benefits of CAM modalities in their treatment as and when appropriate.
- That the best of conventional medicine and CAM are thoroughly integrated into healthcare schemes for the benefit of European citizens who are free to make an informed choice about treatment they require so there is no dichotomy in the delivery of excellent healthcare.